Normally we come to you monthly to advise readers of different aspects of the law that affect our daily lives – immigration, real estate, labor, wills, contracts, etc. This month it isn’t so much the law you’re trying to follow, but what others are doing to you that is unlawful. A very common event we […]
Continue ReadingWe ended Part 1 of this two-part series with a quick discussion of the perceived entry barriers to marketing to Hispanics. We now take a brief look at the tactics that marketers use to reach the Hispanic market, and discuss in depth search engine marketing (SEM) as an optimal way of reaching Hispanics. Search engine […]
Continue ReadingTo Part 2 The U.S. Hispanic population, with its growing purchasing power and impressive growth in media usage, has companies scrambling for ideas and ways to effectively target this barely tapped market. According to TNS Media Intelligence, marketers invested 10.5% more in America’s largest minority in 2005 than they did in 2004. In the U.S. […]
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