Advertisers' Guidelines
General Conditions
Advertiser's advertising environment must be appropriate in the context of Mexico Connect on which Advertiser's advertising content shall appear. The advertising environment includes the advertising content itself and the specific destination URL. In addition to the content guidelines listed below, Advertisers must have a privacy policy that is clearly posted either on the landing page from the advertisement or on the Advertiser's home page. If the privacy policy is found only on the home page, there must be a link to the home page from the landing page. Where the Children's Online Privacy Protection Act ("COPPA") applies, Advertisers must take appropriate measures to ensure that they are COPPA compliant.
Mexico Connect must approve all advertising content prior to posting on Mexico Connect. Once advertising content has been posted on Mexico Connect, Mexico Connect shall have the right to remove previously approved advertising content from Mexico Connect if Mexico Connect later determines that Advertiser's advertising does not meet Mexico Connect's standards or comply with Mexico Connect's policies.
Advertising Content
The advertising content must be clearly identifiable as an advertisement and may not be disguised as editorial content, as determined by Mexico Connect. Advertisers must fulfill the advertised offer as stated in the advertisement, including without limitation, not altering any offer periods, product offers or prices that are stated in the advertisement; unless Advertiser has obtained Mexico Connect's prior approval.
Inappropriate Advertising
Advertising content that is inappropriate for placement on Mexico Connect:
- Excessive blinking or shaking creative
- "System Errors" - any ad that mimics a system message of any sort will be rejected unless the word "Advertisement" is conspicuously included.
- Tobacco - cigarettes, cigars, pipes, chewing tobacco, etc. and except for anti-smoking campaigns approved by Mexico Connect.
- Guns - firearms, bullets, etc.
- Pornography
- Defamatory, Threatening, Libelous - Mexico Connect supports the idea of the Internet as a broad forum for the sharing of ideas and information; however, advertisements for web sites espousing racial or religious epithets, advocating physical harm against people or their property, or making blatantly false claims will not be accepted.
- Bad language, body parts, proxies for bad language
- Gambling (except for Gambling related sites) - Gambling sites are those that accept wagers or require payment in exchange for the chance to win prizes, as well as sites that offer information or links related primarily to the promotion of gambling. Applied to online casinos, sites with links to online casinos. Not applied to sites with general travel resources for Las Vegas, Atlantic City, etc. Not applied to gambling recovery programs.
- Misleading language - using the word "free" in the advertisement to describe a contest or sweepstakes prize.
- Fake IDs - Even if web sites include a disclaimer such as "novelty items only".
- Black boxes/cable descramblers - Products that may facilitate illegal activity such as pirating cable television.
- Work-at-home services and multilevel marketing
- Email extraction software
- Appz, Warez, Crackz, Hackz, etc. - Sites that sell cracked or pirated software, or promote the cracking or pirating of software are banned.