
Carol Schmidt

Sep 23, 2004, 9:32 AM
Post #3 of 14
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I lived outside a small town in rural Michigan that was an 80-mile, non-freeway drive to Detroit and around 40 miles to any large city. Both a Wal-Mart and K-Mart decided to come to town. The Wal-Mart picked land that had some creeks in it, so they were stopped because it was wetlands. K-Mart, a Michigan-based store, did come to town and within two years half our "downtown" was vacant. The little stores which did offer service at slightly higher prices couldn't compete--price won over service, neighborliness, and loyalty to neighbors. I had a ceramics shop where women would come in for a couple of hours to get away from the kids and the farm and do something beautiful and rant about their husbands a bit. They'd pay $20 for the greenware to make their own cannister set, and another $20 for the two firings to decorate it and make it foodsafe, plus maybe $12 in class time and $5 in glazes. For $57 they'd have something totally unique, totally their own, and the personal experience of having created something that others would admire and the time off from their lives to just rant in a safe place for awhile. A nice cannister set from a good store would cost much more than that. K-Mart had cannister sets from China for $20. Everybody within a 40-mile range had one just like the two or three styles K-Mart offered, and you'd know just how much your neighbor paid for hers and where she got it. But now women would come into my shop and say, I can get the entire finished cannister set for $20, why should I pay that just for the greenware? They'd still rant about how terrible metro Detroit was but now their money went to K-Mart's headquarters in metro Detroit instead of going into the cycle in the town's economy. I would have quit the store anyway for health reasons but K-Mart did ruin our area's small businesses, and it destroyed a nice part of the town life, that camaraderie, that sense of personal involvement with your neighbors. When a woman made a frilly lamp for a neighbor's newborn daughter, that girl would grow up knowing her neighbor liked her and cared enough for her to make something personal for her, something unique, just for her. Now the girl sees a hundred lamps just like the one so-and-so bought for her when she was a baby, big deal. Oh, customers would still come in and want me to put in Christmas lights into the village set they'd bought at K-Mart for $30, a set they could have made themselves at my shop for probably $60 and had a good time doing it, but now I'm supposed to take my time and drill holes in the roofs of the buildings made in China and do the hard work of lighting it up for them and make only a few dollars and be glad to do it. The little accessories like tiny lightbulbs that sell for a few cents might be what the customer bought from me after K-Mart came to town because K-Mart didn't sell such minor items, or at least not individually. I'd make four cents, K-Mart made $40. And they'd be mad if I didn't have the right size to fit the Chinese-built item. Yeah, I offered service, neighborliness, individuality, all sorts of things, but K-Mart was cheaper. Carol Schmidt
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