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ttraversnj

Nov 14, 2009, 8:35 AM

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Getting things done

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     My wife and I started a importing business from Mexico to the US just this year and I was wondering if anyone could enlighten us and maybe give us a few tips about the super slow pace of getting transactions done. We're not new to Mexico. As travelers we've been all over the country numerous times and love it immensely. Our Spanish is so-so, we kind of get by between the two of us. I had read a few articles over the years about how frustrating it can be doing business but it never really registered until we started a business ourselves. We visited quite a few factories and crafts-people this year in the spring and summer and collected a lot of pricing information and took some samples with us. When we returned home and decided to place some orders it was like we hit a brick wall. People didn't return phone calls. They didn't return e-mails. If we somehow managed to get a hold of them in person on the phone they we very nice and said they would get back to us shortly. Of course shortly was 3 to 4 weeks or never. We had to stay on top of them ..almost hound them to get anything done....We didn't want to be like that ....be pushy, but we we're forced to. When we did communicate and get a preliminary order, the the prices were higher(retail) than what we talked about at the factory in person. That's a new one for me. Having dealt with other countries on pricing(I still get e-mails from China every day courting my business), businesses always get the wholesale pricing because your dealing with higher volume.
After 3 months of trying to place an order, we finally got about a third of what we want(1 factory)..... the other 3 suppliers are still dragging their feet. I'm wondering how these people stay in business? They all looked like they were doing ok and making money etc..... Are our orders too small? Do I have to go there in person and hand them cash?...Is it a matter of building a relationship over time? What's going on?
We love the products, Mexico and the Mexican people.....We started the business because we love Mexico. We accept and understand that things are done differently in Mexico and we're committed to seeing this through. It's just a very frustrating process and we were wondering if anyone had some insights that might make things more understandable. Thanks.



mazbook1

Nov 14, 2009, 6:17 PM

Post #2 of 3 (1254 views)

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Re: [ttraversnj] Getting things done

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ttravernj:

Well, as a visitor to México you really don't even scratch the surface of understanding (how things are done in) México. Reading Ned Crouch's Mexicans and Americans: Cracking the Cultural Code is a good start (as well as Crouch’s webcast from the Library of Congress on this topic). Putting into practice his admonition that one doesn’t say, “They don’t understand,” but instead one says, “I don’t understand,” is harder.

"People didn't return phone calls. They didn't return e-mails." This goes back to the last sentence above. Business, real business, is seldom conducted by phone and certainly not by email in México. That is just a fact of life and there is little you can do to overcome it. Phone calls (assuming the person ever even got the message) aren't returned or emails answered because that customer who is standing or sitting right in front of them comes first! When there are enough customers standing or sitting in front of someone, the phone or email message may grow so old that it's immaterial whether it's answered or not…so it probably isn't answered.

The guy you actually got on the phone didn't reply because he had too many folks who wanted to order in person, and they were (and always will be) more important to him than you are. Particularly when your attitude was typically American, i.e., rude, "We had to stay on top of them ..almost hound them to get anything done....We didn't want to be like that ....be pushy, but we we're forced to." You will never succeed in doing business in México with that attitude.

I order things by email from Mexican suppliers all the time. After I don't get an answer within a couple of days I call them and inquire if they received my email order. When they invariably say they didn't, I immediately re-send the order, wait 15 minutes or so, then call again to see if they got the order and if they had any questions about it. I politely ask if the prices (which I included in my order) were correct, and if not, what were the correct prices. If there is some price or delivery change from my original email, I write a new one using the new information and then go through the same process. It would be much easier to just go there and deal with them face-to-face, but that is not just difficult in my situation, but impossible.

Of course all of this transpires in Spanish. My Spanish isn't all that good, but I can keep it simple and I ALWAYS keep it polite and respectful, e.g., I always use Usted rather than tu, even when speaking to the lowliest secretary and certainly when writing an email. When writing an email it always begins, Estimado Señor XXXXX: or Estimada Señorita XXXXX:
ALL business conducted in México should be kept on this, to us, very, very formal, respectful level. You would never address someone you are doing business with by their first name unless you have become "bosom buddies" AND you are asked to use that form of address. That shipping clerk is always Señor García, never Juan. That secretary is always Señorita Morales, never Rosa. After of enough of this you might find out that Señor Martes really gets your messages from Rosa. But the biggee is that it is YOU who have to change, not the Mexicans you are doing business with. Read Crouch's book!

Just a side note about formality and respectfullness. Under no circumstances would I address my mother-in-law or father-in-law using anything but the respectful, formal Usted and I always address them as Señora or Señor, even though I have known them for almost ten years. That's just the Mexican way.

It's impossible for an American to be too polite or respectful in México, but it's sure easy for an American to be perceived as rude in México. Strive for the former and maybe, just maybe, you can avoid the latter.


(This post was edited by mazbook1 on Nov 14, 2009, 6:23 PM)


halfmexi


Nov 15, 2009, 11:28 AM

Post #3 of 3 (1233 views)

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Re: [ttraversnj] Getting things done

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Welcome to the culture of Mexican business! You really have to show up in person to get the atencion and prices you need, at least until you and the seller become familiar with each other and a few orders have been made. Unfortunately sometimes this can take a couple years unless you buy alot of product regularly. I know you are in the US and it is not that easy... twice a year I have to show my face in Mexico City (11 hour drive) to keep things good with some suppliers and 2 days of driving to make sure things are still good between me and the supplier is not too enjoyable.

But, this keeps the traffic flowing, no "dragging of feet" on your order - especially when you show up they can't give excuses (or not as many...). We have been dealing this way with our artesanos and suppliers since 2002 and we still end up with problems or crap product or a raise in price once in awhile and the only way to resolve these kind of problems is face to face - the phone doesn't really help in these cases.

Email is still pretty foreign to most businesses here - especially if they do artesanias and have a free webmail account.

Buena suerte,
BIL

VOTE MAYAN ...For A New Tomorrow!
 
 
 
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